Personally, I wish they’d stop while they’re “ahead,” but ultimately another team of hacks are waiting in the wings to take their places.

And who knows? Maybe Viewmaster: The Motion Picture will be their Stand By Me. Or maybe it will just be shit. Their track record so far doesn’t instill confidence, but maybe working on mainstream genre fare isn’t their creative strong point?

In the words of Jake Gittes, how much more money do you need? How much better can you eat?

Futile, I know.

Say what you want about Drek, the screenplay was not that film’s strong suit, but suddenly these guys are fanboy heroes.

Yeah, OK, great, but does it really have to be based on the toy then? Maybe just put the toy in the movie? By that standard, E.T. would have been a project based on and leveraging the Reese’s Pieces brand.

Hollywood is so idiotic, but if this keeps those morons Orzi and Kurtzman off the Star Trek sequel, then I’m all for it.

And here’s Bay’s response in the WSJ: http://online.wsj.com/article/SB10001424052970204621904574249803555118212.html

I read that Christian, but I try to space out my Hollywood outgrage posts by at least a week.

But the self-absorbed insulation of the industry…my Gawd! Even Aaron Sorkin falls prey: “I will write the story of Facebook!” Who gives a shit?

UPDATE: I just read on AICN that Dreamworks is developing a VIEW MASTER film. To be written by masters Orci and Kurtzman.

“Keep the money, Wang, I’m going home.”

Ari, it’s a sad day (or a very amusing one) when Michael Bay comes across dumber than Megan Fox. I’m not a fan of hers based on only having seen in her in “How to Lose Friends and Alienate People”, but that’s the smartest thing I’ve heard her say.

Megan Fox: “I mean, I can’t s— on this movie because it did give me a career and open all these doors for me. But I don’t want to blow smoke up people’s a–. People are well aware that this is not a movie about acting.”

“Bay says he “100 percent disagrees” with Fox.

M.B. :”Nick Cage wasn’t a big actor when I cast him, nor was Ben Affleck before I put him in ‘Armageddon.’ Shia LaBeouf wasn’t a big movie star before he did ‘Transformers’ — and then he exploded. Not to mention Will Smith and Martin Lawrence, from ‘Bad Boys’,” he points out.”

Wait….Nic Cage wasn’t a big actor before “The Rock”? Nope. He won an Oscar for “Leaving Las Vegas” but nope.

Everytime I think Hollywood is out of ideas, it goes and shows me just how many new bad ideas it can come up with.

I’m waiting for the Ridley Scott adaptation of Special K next.

The bidding remains open.

It’s log, it’s log,
It’s big, it’s heavy, it’s wood.
It’s log, it’s log, it’s better than bad, it’s good!

Let the bidding war commence.

It’s all about branding ever since the bean counters took over the studios. Creativity is just a stumbling block to making a profit. It’s a variable that can’t be controlled.

Luckily, this concept is a blank slate so they’ll actually have to use creativity to come up with a sci-fi story that somehow features a spaceship and asteroids. It’s not exactly fertile territory, but you could go in any direction with it. They won’t, but you could.

Are they going to make a film about Pong next? Or possibly the thrilling story of how Twitter came to be?

Seriously, if Mann is the Death of Hollywood then studio executives responsible for idiocy like this are the morticians, undertakers, pallbearers, and grave robbers.