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Avatar: You know, for kids!

Marketers often tailor trailers to play to specific audiences, but it’s been awhile since I’ve seen the line drawn so clearly and distinctly as in these two recent Avatar TV spots. One of them played during The World Series and the other one played on kids’ network Nickelodeon. See if you can tell which one [...]

When is a documentary not a documentary?

Is The Cove documentary or propaganda? Does it really matter either way?

Von Donnersmarck out of ‘Tourist’? Not so fast.

Last week I passed along news that Alfonso Cuaron (Children of Men) was being lined up to replace Florian Henckel von Donnersmarck (The Lives of Others) as the director of The Tourist and that Johnny Depp might replace Sam Worthington as Angelina Jolie’s costar in the film.
Alas, don’t always believe what you read in the [...]