|Title||Weekend Gross||% Change||Total Gross||Estimated Budget||Week|
|Paranormal Activity 2||$16,500,000||-59.40%||$65,658,000||$3||2|
|The Social Network||$4,700,000||-35.40%||$79,706,000||$50||5|
|Life as We Know It||$4,000,000||-34.80%||$43,478,000||$38||4|
Estimated numbers via Box Office Mojo
Thanks to one of the worst box office weekends of the year and a lack of new wide release competition, I suppose Saw 3D can have bragging rights with its estimated $22.5 million. I’m sure Lionsgate is probably pleased the 7th and supposedly last entry in the tired franchise bettered the dismal $14.1 opening performance of last year’s Saw VI, but keep in mind that Saw 3D‘s $20 million estimated budget nearly doubles the amount spent on the last film and even the inflated 3D prices landed it the third worst opening in the franchise.
Shedding more than 59% of its audience from last weekend, Paranormal Activity 2 isn’t going to be quite the phenomenon that the first film was, but an estimated $65.7 million and counting for a film budgeted at $3 million is a big success. Among the other carryovers, Red, Secretariat, The Social Network, Life as We Know It and The Town continue to hold strong with no film losing more than 35.4% of its audience. On the other hand is a film I’ve been keeping an eye on since it opened: Clint Eastwood’s Hereafter. With a 47.4% drop from last weekend, it’s pretty clear the film will likely wind up much closer to Changeling‘s $35.7 million than Mystic River‘s $90.1 million.
There wasn’t much action in limited release this weekend, but The Girl Who Kicked the Hornet’s Nest, the third film in Stieg Larsson’s Millenium Trilogy rode its 153 theater opening to $915,000, the highest launch of the series. I don’t expect it to match the $10 million lifetime of The Girl With the Dragon Tattoo, but it’s well in line for the $7.6 million grossed by The Girl Who Played With Fire.
Filed under: The Watercooler