2010 Per Screen Weekend Average
|The King’s Speech||11/26/10||4||$355,450.00||$88,863.00|
|The Kids Are All Right||7/9/10||7||$491,971.00||$70,282.00|
|The King’s Speech (2)||11/26/10||6||$324,515.00||$54,086.00|
All numbers from Box Office Mojo. All half-assed analysis from myself
Updated with final box office figures 12/6
This weekend, Darren Aronofsky’s Black Swan (review) made arguably the most impressive opening of any limited release of 2010. Its $80,212.00 per screen average is only 2nd best to the $88,863 notched last weekend by The King’s Speech (review), but it happened on 18 screens compared to the latter’s more concentrated 4 locations. For its part, Speech held impressively and claims the 5th best per screen average ($54,086 per) on six screens in its second weekend. It remains to be seen how either film will do outside of big cities, but if I were a betting man (and I am), I’d wager that it’ll be smooth sailing for The King’s Speech between the coasts while the more challenging Black Swan will ultimately appeal to a narrower audience.
I’ve been tracking 127 Hours over the last several weekends and I still can’t tell if it’s fading in limited release before it ever gets a chance to come to life or if the embers are still hot and just waiting to be doused with Oscar and marketing fuel. It added 140 screens (bringing its total to 433) and pulled in $1.6 million which represents a tiny 6.4% drop from last weekend. That’s only a $3,739 estimated per screen average, but that’s better than Fair Game ($2,404 per) or For Colored Girls ($916 per), two films on a similar number of screens also in their 5th week of release.
In wide release, The Warrior’s Way had the worst opening this year of any film on more than 1000 screens in terms of total box office and the 2nd worst in terms of per screen average despite not having any new competition. The barely advertised and unreviewed film went out on 1,622 screens where it only managed $3.05 million or $1,880 per screen. That’s almost a million worse than MacGruber’s opening $4,043,495, though not as bad as that film’s $1,585 per screen average on 2,551 screens. It should be noted that the budget of The Warrior’s Way is estimated at $42 million compared to only $10 million for MacGruber. That puts Warrior’s in similar bomb territory to Jonah Hex which cost $47 million, opened on 2,825 screens with $5.4 million and ultimately earned a mere $10.5 million after 8 weeks in release. On the bright side, Relativity Media saved a lot of money on advertising!
In movie-watching news, I was inspired by Black Swan to sit down with The Red Shoes this weekend. I thought it might inform Aronofsky’s film in some way, but beyond the ballet and the theme of obsession, comparisons between the two films are not very fruitful. There is a POV shot when Natalie Portman is spinning (or whatever it is you call it in ballet) that seems like a nod to the Powell/Pressburger film, but that’s about it (don’t even get me started on the stupid comparisons I’ve heard to Showgirls). Of course The Red Shoes is a terrific film all by itself and that’s the important thing. The extended fantasy/dance sequence remains a knockout and looks great on Criterion Blu-ray for those of you keeping score at home.
In theaters, I finally caught up with Charles Ferguson’s financial meltdown documentary Inside Job. It’s probably not the most entertaining documentary of the year nor is it the most illuminating but it’s the most infuriating and possibly the most important. I’ll have more to say about it later, but suffice it to say for now it does a terrific job of putting a complex puzzle together and communicating it in a clear, coherent and compelling way. A quick glance at the tiny number of negative reviews shows a certain frustration among critics that the film doesn’t indict any single criminal, but those complaints miss the point of the film entirely. It’s not individuals who are on trial here, it’s an entire economic system and the verdict can be nothing other than guilty.
In a little housekeeping matter, I’ve updated Living in Cinema‘s About page for the first time in a couple of years. I think it’s a good enough explanation for new readers what it is I’m trying to accomplish here and an update for the long-timers reflecting how Living in Cinema’s mission has changed over time.
That’s enough jibber jabber from me. Now it’s your turn to let us know what you’ve been doing movie-wise since last weekend.
Filed under: Weekend Forecast
Tags: 127 Hours, Black Swan, Charles Ferguson, Darren Aronofsky, Fair Game, For Colored Girls, Inside Job, Jonah Hex, MacGruber, showgirls, The King's Speech, The Red Shoes, The Warrior's Way