From Apple.

He speaks for the trees… and in his spare time he’s apparently a cranky old sitcom father-in-law character.

Dr. Seuss’ environmentally themed The Lorax gets the CGI treatment from the folks who brought you Despicable Me. I don’t know. I get they have to jazz it up for a new audience and stretch it to feature length, but at a certain point there’s nothing left but the Seuss name. In this case, it looks like they did no harm, it’s charming enough and certainly earnest, but they’re pushing it.

Here’s the official word:

“The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma. “

The Lorax opens March 2, 2012.

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All material copyright 2007-2012 by Craig Kennedy unless otherwise stated